Lidl opens in Exmouth
By FutureExmouth | Thursday, September 08, 2011, 08:15
LIDL - the discount superstore – opened earlier this month in Exmouth, finally bringing competition to Tesco's virtual monopoly of the town. Shoppers on the store's opening day were delighted with their purchases, and pleased to be able to buy different lines of groceries...
Early shoppers at the new Lidl on Exmouth's Salterton Road
The new Lidl offers more choice for Exmouth shoppers
The Lidl balloon, soaring high above the new superstore
Exmouth's mayor Sandy Sutton opened the Salterton Road store at 8am on Thursday 8 September, and business was brisk. "I've just bought a sat nav that my husband wanted," said a happy shopper, within minutes of the opening. "I was straight in, found what I wanted, and I'm away. It's brilliant that Lidl is here... for too long the town has been dominated by Tesco."
That mood was echoed by others. Erminia Pappani and her partner from Italy moved to Exmouth three years ago. "The prices are a little higher than Tesco, but it is good to have a wider choice in the town. It's different."
"Great to give Tesco a run for their money, particularly after we didn't get Asda," said another shopper as they packed soft drinks, plants and groceries into their car. "I lived in Germany for seven years and I am a huge Lidl fan."
The new store, which is expected to create up to 25 jobs, forms part of Lidl's UK-wide expansion plans.
"Our customers trust us to offer them high quality products at the lowest prices." says Georgina Hall, a spokesman for Lidl. "The new Exmouth store not only offers a value for money shopping experience to local residents but has also created up to 25 new jobs, which is positive news in the current economic climate."
The new Lidl store is at Salterton Road, EX8 4RZ. Opening times: Monday-Saturday: 8am-9pm; Sunday: 10am-4pm. Telephone: 0870 444 1234.